Story

True Crown Builders are a full-service construction company serving San Diego and surrounding areas, specializing in complete construction development from the ground up. They are committed to delivering professional, high-quality results rooted in strong work ethic, trust, and accountability. Whether managing a ground-up build or a detailed renovation, they approach every project with strategic planning, skilled craftsmanship, and transparent communication.

I was given the task to create the logo, branding, website, and social media for True Crown Builders.

Brief

True Crown Builders is a new Full service construction company based out of San Diego, CA. They came to me with a blank slate. Their only request was to incorporate a blade saw into the logo and of course I made a crown out of a blade saw. They left me in charge of their branding, logo, color pallet, photography and social media.

Solution

When working on this brand, my aim was create a logo that would stand out in its’ industry and is versatile across print and digital platforms. True crown builders logo inspiration comes from a blade saw. One of the owners’ comes from a framing background and the blade saw. was his go-to tool as a framer, an ode to his construction origins. Saturated colors are a popular choice in the construction industry.